Mallison Real Estate is a medium size agent with three branches across Perth. Principal, Spiro Mallis asked us to improve Mallison’s corporate ‘look‘ to appear contemporary and modern as he believed the previous logo and brand looked out-dated. We developed a logo and rolled out a new brand according to that brief. It was important to evolve and modernise the logo without ignoring its history.
As part of the rebranding work we conducted several meetings to discuss the scope and strategy. The strategy session included a group of eight stakeholders including the property rental team managers, whose views were carefully considered all the way through. As Mallison was just in the process of opening a new office in the Baldivis Shopping Centre, we were also involved in the development of the interior design and signage of the new agency. It was important to have the brand looking right before we started the advertising campaign in several newspapers, online and through direct mail.
Corporate identity refresh
company stationery design
corporate identity guidelines / style guide
company collateral / brochures /fliers
office / real estate signage