The Fire and Emergency Services Superannuation Fund approached us to conduct a brand audit and propose recommendations. After a thorough look over their existing marketing material, membership information, forms and company logo, the client agreed that a rebranding of the business was well overdue.
The rebrand focussed on designing a corporate identity that was professional and credible. The symbol of the logo symbolises the ladder for fire services as well as a graph demonstrating ‘growth’. The logo was rolled out as part of the overall brand. We are still working closely with the client on periodicals, financial reports, annual reports and newsletters.
company stationery design
corporate identity guidelines / style guide
company collateral / brochures
annual reports and members statements
mass mail outs