As part of the rebranding work we conducted several meetings to discuss the scope and strategy. The strategy session included a group of eight stakeholders including the property rental team managers, whose views were carefully considered all the way through. As Mallison was just in the process of opening a new office in the Baldivis Shopping Centre, we were also involved in the development of the interior design and signage of the new agency. It was important to have the brand looking right before we started the advertising campaign in several newspapers, online and through direct mail.