My Place, an organisation that has been providing support for people with disabilities for 20 years, approached us to review their brand as it had been considered ageing and lacking consistency of appearance. After initial discussions, we conducted a comprehensive brand audit of all their communications material and it was agreed that it was time for a major upgrade.
The organisation's management structure was made up of Founding Members (who had conceived and designed the original logo) and their Board of Directors. Each of our logo presentation were met with interesting discussions on how to best represent My Place to their target market. There was considerable to'ing and fro'ing to accommodate the various perspectives but in the end we presented a brand the entire Board was very pleased with. The design of the corporate identity and the use of the 'arrow head' to visually demonstrate the forward thinking and highlight relevant information was well received by all.
The new brand was successfully launched to celebrate their anniversary year (2016) while we remain the organisation's brand management partner.
company stationery design
corporate identity guidelines / style guide
company collateral / brochures