This range of coffee blends was created to supply the growing demand for Australia's high-quality roasts and blend options from China.
Pink Elephant developed the logo around the simplified but recognisable national name. The colour ring hold a gradient of colours that are the quintessential deep blue sky and red earth of of an Australian outback evening.
Those colours were used to refer to the variety of blends and also applied to various type of packaging and display case.
coffee grounds foil package design
coffee pods box varieties design
outer packing box design
aisle-end display stand design