CDI Group approached us to change their corporate identity to better reflect a company that provides turn-key solutions. Before they entered the competitive construction market they were a boutique interior fitout company. We designed a logo to reflect the change and give them a strong, industrial look to compete with much bigger companies in that market space.
This project was an interesting challenge where the corporate identity had to reflect the company's capabilities change from small and boutique to large and industrial. We did that by developing a customised block font and by emphasising scale with the use of a 'slab' under the word GROUP. Marketing brochures, advertising and the website were designed to express high-quality as well as this new strength and capability.
company stationery design
corporate identity guidelines / style guide
company collateral / brochures